INTERNATIONAL TOURISM MANAGEMENT

Providing a competitive visitor experience, while generating profits, is the ultimate performance goal for tourism operators. This becomes increasingly challenging in a very competitive and dynamic environment. Accordingly, tourism operators must seek innovative solutions to performance gaps to ensure long-term success. This module will examine the current practices of tourism operators in terms of revenue management, capacity management and offering an outstanding visitor experience.

We face many global challenges that some experts believe will harm future generations, so we have to respond now. An active global movement is demanding that we deliver more sustainable and ethical practices across all industries, including tourism. This module will explore the key criteria for sustainability and the innovative practices employed by tourism businesses and destinations.

This module will be based on an industry consultancy project with a real client. The context of the project will be based on market or operational research that will support an organisation or destination’s overall performance. This is an excellent opportunity to obtain another form of industry experience and will support you with your career aspirations.

The purpose of this module is to offer insight into the rationale behind the pricing decisions taken by tourism organisations. It will examine the key sources of revenue and costs typically faced by providers within the industry and how these are managed to achieve profitable outcomes. It ultimately aims to increase your employability by using up-to-date case studies and key industry metrics and financial statements to interpret and scrutinise financial results with improved fluency and confidence.

This module will examine the range and changing nature of the attraction industry (from small heritage/cultural attractions to large attractions) and the challenges facing attractions within a very competitive environment. The module will showcase how attractions have implemented innovative strategies to enhance their overall operational performance while offering a more inclusive, accessible and diverse visitor experience.

This module will guide you through the exciting world of aviation management, focusing on understanding the structure of the industry, how the skies are managed, how airports work and the relationship between airports, airlines and passengers. You will be introduced to airport operations, managing the passenger experience and to key Standard Operating Procedures (SOPs) in aviation.

You will gain valuable work experience on a 48-week work placement. This is an exciting opportunity to put what you have learned into practice, broaden your experience and demonstrate your abilities to potential employers.

This module will review the strategic challenges facing destinations as they strive for sustainable competitive advantage. Various macro forces continue to influence the strategic direction of destinations with new risks and opportunities arising. Destinations are implementing more inclusive and sustainable strategies to navigate their way through a more turbulent environment. But the question remains – can destinations successfully future-proof themselves from a more uncertain future?

In an increasingly fast-paced and changing global environment, it is more important than ever that a business can navigate its way to a successful future. This module will evaluate different strategic change management tools in supporting businesses to seize new opportunities and treat risks/threats.

This module provides you with the opportunity to demonstrate your capabilities in researching, planning and delivering an industry-related project. You can either self-select your own topic or choose from a list of contemporary industry projects. This project focuses on cultivating the desired graduate attributes of professionalism, critical enquiry, problem solving, enterprise, creativity and innovation and in enhancing your professional profile.

In an increasingly turbulent and dynamic global environment, it is more important than ever that businesses and destinations can manage their reputation effectively. This module will examine a range of key public relations and reputation management principles and provide you with the knowledge and skills needed to plan a successful communication campaign (media and public relations) in response to a crisis. Using an omnichannel approach, you will explore the challenges and opportunities that different media channels bring. This will further increase your employability by providing you with experience of the working practices of corporate press agencies or departments.

This module will focus on how tourism destinations mediate, design and deliver exciting and memorable visitor experiences, while navigating their way through a range of sensitive, digital and ethical considerations.

This module will explore the increasingly smart approaches taken by destinations and tourism/aviation providers within an increasingly connective and smart world. Challenges and opportunities will be explored across the industries.