INTERNATIONAL TOURISM MANAGEMENT

This module provides students with the opportunity to demonstrate their capabilities in researching, planning and delivering an industry-related project. Students can either self-select their own topic or choose from a list of contemporary industry projects. This project focuses on cultivating the desired graduate attributes of professionalism, critical enquiry, problem-solving, enterprise, creativity and innovation and in enhancing students' professional profile.

In an increasingly fast-paced and changing global environment, it is more important than ever that a business can navigate its way to a successful future. This module will evaluate different strategic change management tools in supporting businesses to seize new opportunities and treat risks/threats.

This module will review tourism trends and strategic challenges facing destinations as they strive for sustainable competitive advantage and future-proofing their offer. Various macro forces continue to influence the strategic direction of destinations with new risks and opportunities arising. Destinations are implementing more inclusive and sustainable strategies to navigate their way through a more turbulent environment. But the question remains - can they successfully future-proof themselves? Students will develop their professional skills and knowledge in destination management, trend/data analysis and strategic management of destinations.

In an increasingly turbulent and dynamic global environment, it is more important than ever that a business or destination can manage their reputation effectively. This module will examine a range of key public relations and reputation management principles and provide students with the knowledge and skills needed to plan a successful communication campaign (media and public relations) in response to a crisis. Using an omnichannel approach, students will explore the challenges and opportunities that different media channels bring. This will further increase students employability by providing them with experience of the working practices of corporate press agencies or departments

This module will explore the increasingly smart approaches taken by destinations and tourism/aviation providers within an increasingly connective and smart world. Challenges and opportunities will be explored across the industries. This module will enhance students employability skills and knowledge within a more digital and smarter industry environment.

This module will focus on how tourism destinations can mediate, design and deliver exciting and memorable visitor experiences, whilst navigating their way through a range of sensitive, digital and ethical considerations. This module will enhance students employability through focusing on visitor experience management, which is critical within the tourism industry.