INTERNATIONAL EVENTS MANAGEMENT

This module focuses specifically on the process of creating, designing and producing transformative events experiences. Creative thinking and experiential design are integral to not only mega events such as the Olympics, but also events such as music festivals, charity events, product launches and conferences. You will examine and analyse exemplar events, using peer-to peer learning to share experiences and identify best practice. You will develop your event management skills, focusing on creativity and design, producing a hypothetical sales pitch to explain and justify your event idea based around a given case study. Critical thinking and detailed analysis skills will be developed throughout the module.

International event managers of tomorrow need to navigate, manage and take appropriate action across a wide range of areas (including planning and administration, design, marketing, operations, and risk management) to ensure the success of their events. Decision-making, communication skills, situation and data analysis, and anticipating and adapting to change are all key skills that event leaders must be proficient in. There have been some high profile examples of international events in recent years that have failed to meet audience expectations. Within this module, you will explore case study examples of event success and failure to identify and develop the skills you need to succeed in this fast-paced, global industry. Through the lenses of success and failure, you will explore what it takes to succeed, in an industry rapidly incorporating new technologies, AI innovations and delivering more experiential events than ever, in response to attendee and visitor demand.

This module will introduce you, through an exploration of the MICE (Meetings, Incentives, Conferences and Events) sector of the international events industry, to the skills and knowledge needed to effectively manage events. It will require you to critically assess the feasibility of a large-scale MICE event project or MICE event facility, such as a convention centre. You will study current contemporary issues and trends within the global events environment, considering project aims, objectives, key stakeholders and the project rationale. You will critically evaluate the financial viability of business event projects, while considering long term return on investment and the impact of business events upon local and regional economies of the host destination. The associated operational requirements that may influence key performance indicators, including project layout and design, logistics and human resource requirements, must also be examined, particularly when working in international contexts.

The purpose of this module is to develop the skills and knowledge you will need to drive and lead sustainable futures within the context of tourism, aviation and hospitality, accelerating the transition to net zero and reducing the harmful impacts of unchecked development. You will evaluate the key challenges to implementing sustainable practices and develop theoretical knowledge of models and concepts that are applicable to real world scenarios. Throughout the module, you will explore the future of sustainable management with a focus on understanding and managing the economic, social, and environmental impacts to become a leader within the field of sustainability.

This module is linked to an overseas visit to undertake a specific consultancy project. By applying your project management skills to an international destination, you will develop your ability to produce management solutions for a real case study. You will get involved with project management at all stages, working in a team while leading a particular work package. The collaborative teamwork will focus on developing strategies/solutions to your given project brief. Please note: the costs of the essential elements of the trip will be covered by University College Birmingham.

This module is designed to develop your wider appreciation of the academic research and exploration of in-depth contemporary issues in the international hospitality, tourism, aviation or events field, as well as communication outputs appropriate to the business world.

The ability to communicate and lead teams across nations and cultures is essential to achieve a competitive advantage in the global economy. The aim of the module is to introduce you to culture as a major force in international business within the context of a globalised, interconnected economy. You will learn to understand the importance of culture on management, identify areas in which cultural differences pose challenges, examine opportunities in leading people across cultures and become more self-aware of our cultural conditioning, individual biases and assumptions.

The new constant is an unstable state of change. Winning entrepreneurs and managers will be those who embrace entrepreneurship, digitalisation and the creation of innovative products and/or services. You will investigate the dynamics of entrepreneurship and innovation, developing skills that will motivate you to devise improved and novel business strategies.

The ability to communicate and lead teams across nations and cultures is essential to achieve a competitive advantage in the global economy. The aim of the module is to introduce you to culture as a major force in international business within the context of a globalised, interconnected economy. You will learn to understand the importance of culture on management, identify areas in which cultural differences pose challenges, examine opportunities in leading people across cultures and become more self-aware of our cultural conditioning, individual biases and assumptions.

Through this module, you will explore the dynamics and disruptions of global trends and developments on the wider hospitality and tourism industries. You will examine the rise of new tourist typologies and the development of innovative and creative models, products and practices as destinations and organisations strive for sustainable competitive advantage. Particular emphasis will be placed on hospitality and tourism futureproofing and the response needed by industry and governments to develop more responsible and inspirational strategies.

In this module, you will gain operational, as well as strategic, knowledge to effectively manage human resources and manage people within an organisation. The module explores and examines human resource management within a disruptive environment, focusing on decision making and current workforce challenges at a strategic level. Key areas of resourcing, talent management and employee relations are studied in depth to promote a learning culture that prioritises the effective management of people in the workplace.

Developing your ability to interpret financial information, such as budget control and investments, will enable you to understand the principles of finance within an organisational context. You will examine how managers use financial tools and techniques to enhance the decision-making process and shape the direction of organisations.