EVENTS MANAGEMENT

Research is essential to events managers and the events sector; enabling professionals to stay at the forefront of an ever-evolving industry, providing valuable insights for industry development, supporting decision making, and improving practices (specifically relating to sustainability, digital technologies and innovation). In this module, you will develop skills in the design, planning and management of applied research within the industry, focusing specifically on understanding the nature of applied research, building an effective basis for research, and evaluating appropriate methods for ethical data collection. The module will crucially prepare you for future research projects within industry and academia. It will provide you with an opportunity to investigate an interesting and contemporary area of your industry and propose a research project which focuses on events innovation and/or enterprise.

From small scale to global mega events, any event needs to be communicated with its audience in a captivating way to ensure success. The role digital and social media marketing plays in this has become increasingly significant in recent years, with influencers, viral social media campaigns and artificial intelligence driving how events are marketed. In this module, you will develop the skills and knowledge needed to plan, operate and implement successful digital and social media marketing plans within the context of the event sector. Examples from a variety of international events (such as festivals, sporting events and conferences) will be used as case studies, so that you can evaluate the success of digital and social media marketing and gain the knowledge and skills required in digital data analysis.

This module provide s a technical foundation of academic underpinning knowledge to complement the 'Live event Creation module. This module focuses on the application of skills and knowledge within the discipline of operations management. Its purpose is to enable students to efficiently accommodate the needs and vision of a client through the processes of negotiation and consultation, as well as being able to effectively manage event requirements within operating teams including liaison with outsourced contracted services.

This module will help develop your project management and event operation skills by creating, planning, implementing and evaluating your very own live event! From inception to reflection, you will have control over the type of event, marketing and promotion, food and beverage, entertainment - every element! You will further gain an understanding of the effective planning and operational processes which determine whether a live event is a success or failure including the macro and micro environment and key principles of event management. Any financial profits made from the running of the live event are donated to a charity of your choice.

Whether you are running an event for a big corporation, individual clients or charity it is vital to understand how to manage your finances. This module will help to develop skills required to analyse and evaluate financial data used within a range of business settings. It will help you gain understanding of the business macro and micro environment and key principles of revenue management. It will provide you with skills in decision making for creation of revenues, efficient use of costs controls and maximisation of profit.

You will gain valuable work experience on a 48 week work placement. This is an exciting opportunity to put what you have learned into practice, broaden your experience and demonstrate your abilities to potential employers.

This module provides you with the opportunity to demonstrate your capabilities in researching, planning and delivering an industry or community-related projec t relevant to events, hospitality or tourism businesses/organisations . You will research a new business product, service or system and develop it into an idea that you can deliver in a professional report and presentation. This project designed to develop the graduate attributes of professionalism, critical enquiry and problem solving, enterprise, creativity, and innovation to support you in your career as a manager/entrepreneur of the future.

You will develop a critical understanding of crises within the context of the events industry, gaining knowledge of the challenges and issues facing event organisations every day. You will review how strategic approaches to managing crises can vary according to the type of crisis experienced, whilst simultaneously needing to respond and meet societal and stakeholder expectations. The module seeks to enhance and develop your understanding of effective crisis management by reviewing theoretical concepts, industry guidelines and analysing examples of crisis management within events practice, to improve resilience.

The location of any event can be influenced by the local destination and existing policies and plans. Mega sporting events require up to a decade of negotiation at local, regional and national levels before taking place. Therefore, it is crucial that you have the skills, knowledge and understanding to navigate the policy and planning issues surrounding events at local, regional and national levels and within the context of wider international issues. You will develop knowledge of the importance of the links between heritage, culture, the arts and festivals. You will explore the wider destination concept within event tourism, and you will look at strategies and tools used in promoting and enhancing destinations as event hosts.

For event and conference centres and destinations alike, the bidding process to ensure an event is hosted by you can be lengthy and complex. In this module you will explore, analyse, and assess the creative processes which contribute to the production of creative events and innovative event management. You will develop the skills required for 'pitching' a creative and effective event bid with the aim of winning an event contract on a range of scales. You will gain the knowledge required to effectively integrate a range of tools and techniques to communicate the event. Furthermore, the development of new concepts and techniques in the staging and marketing of events will be a key element of your learning.

Increasingly, events are turning to sustainable management to mitigate the long-term impacts on the environment and society. In this module, you will develop a critical understanding of sustainability within the context of international events, gaining an appreciation of the challenges and issues facing international event organisations. You will develop knowledge of different approaches to managing event operations in a sustainable way, whilst meeting environmental, societal and economic expectations. The module seeks to enhance and develop your understanding of sustainable event management by reviewing theoretical concepts and analysing examples of event sustainability in practice.