INTERNATIONAL HOSPITALITY Management

The module extends and develops your knowledge and ability in focusing upon, and preparing for, industry research. It introduces you to the disciplines of research techniques, data analysis as well as the design and execution of a research project. The project can take various form s including a traditional dissertation, generating a new enterprise start-up plan , developing a business or marketing campaign, proposing new processes/systems/products/target markets. The aim is to develop your skills and expertise in the essential research tools you will need for both successful postgraduate study and as self-employed entrepreneurs or managers of the future.

This module is linked to an overseas visit to undertake a specific consultancy project. By applying your project management skills to an international destination, you will develop your ability to produce management solutions for a real case study. You will get involved with project management at all stages, work in a team whilst leading a particular work package. The collaborative teamwork will focus on developing strategies/ solutions to your given project brief. Please note: the costs of the essential elements of the trip will be covered by UCB.

The ability to communicate and lead teams across nations and cultures is essential to achieve a competitive advantage in the global economy. The aim of the module is to introduce students to culture as a major force in international business within the context of a globalised interconnected economy. You will learn to understand the importance of culture on management; identify areas in which cultural differences pose challenges as well as examine opportunities in leading people across cultures; and, to become more self-aware of our cultural conditioning, individual biases, and assumptions.

In this module you will be provided with the tools required to learn how pricing and online distribution are to devise and manage hotel room rates. You will gain a full understanding of the guest cycle, and the ranges of software used in the industry that support strategic rooms division management. You will also focus on the operation management function of delivering efficient and effective housekeeping services. There will be a focus on contemporary environmental issues and sustainability.

Developing your ability to interpret financial information, such as budget control and investments, enables you to understand the principles of finance within an organisational context. You will examine how managers use financial tools and techniques to enhance the decision-making process and shape the direction of organisations.

In this module you will focus on developing an understanding of the operational aspects of the restaurant and bar sector by evaluating and applying management concepts, models and techniques. You will look for innovative ways to improve outputs whilst considering any contemporary issues and how they may impact on this sector of business.

This module will introduce you, through an exploration of the MICE (Meetings, Incentives, Conferences and Events) sector of the international events industry to the skills and knowledge needed to effectively manage events. This module will require you to critically assess the feasibility of a large-scale MICE event project or MICE event facility, such as a convention centre. You will study current contemporary issues and trends within the global events environment, considering project aims, objectives, key stakeholders and the project rationale. There is also a need to critically evaluate the financial viability of business event projects, whilst considering long term return on investment and the impact of business events upon local and regional economies of the host destination. The associated operational requirements that may influence key performance indicators; including project layout and design, logistics and human resource requirements must also be examined, particularly when working in international contexts.

The new constant is an unstable state of change; winning entrepreneurs and managers will be those who embrace entrepreneurship, digitalisation, and the creation of innovative products and/or services for their organisation. You will investigate the dynamics of entrepreneurship and innovation, to develop skills that will motivate you to devise improved and novel business strategies.

The focus of this module is to develop skills in the interpretation and analysis of financial and management data to positively influence business performance. You will develop capabilities and knowledge to contribute to the strategic direction of hospitality, tourism, and aviation. It will provide you the skills to master the ability to display and articulate data in appropriate ways to provide meaning to stakeholders.

Tourism, aviation and hospitality providers are operating in an increasingly complex and turbulent environment. The pace of change is accelerating. Traditional response strategies to trends, risks and disruptors have often proven ineffective and stifled innovation and long-term success. Accordingly, new mindsets and agile strategies are needed to navigate this disruptive environment. Adopting a multi-disciplinary and cross-geographical approach, you will track the key mega-trends, drivers, risks and disruptions shaping our sectors ; scrutinise and evaluate the range of responses by providers; and develop more innovative approaches to future-proof providers operating with in this disruptive environment.

Strategic Digital Marketing delivers breadth and depth of understanding of digital marketing and provides you with the digital research skills to work at a management or strategic level. Over the course of the module, you will develop practical skills on how to build a comprehensive digital marketing strategy for a live client brief focusing on the latest consumer trends, channels, and tools from the world of digital marketing.

In this module you will acquire operational as well as strategic knowledge to effectively manage human resources and manage people within an organisation. The module explores and examines Human Resource Management within a disruptive environment focusing on decision making and current workforce challenges at a strategic level. Key areas of resourcing, talent management and employee relations will be studied in depth to promote a learning culture that prioritises the effective management of people in the workplace.

The Postgraduate Work Placement module provides you with the opportunities to further develop practical skills, relate theory to practice and to gain a sound base of experience. In addition, the module seeks to develop 'life skills' to assist you in progressing towards a career in management. The placement period offers you the opportunity to experience work in the hospitality industry and to gain academic credit for your learning. It is important therefore that you are given the opportunity to work in an organisation which is both appropriate to their needs and has a professional approach towards training and development. Your needs and any previous experience are taken into consideration, when introducing you to a suitable employer. The staff in the hired@UCB suite will draw on their extensive experience to ensure that the objectives are met as fully as possible.