University College Birmingham Strategic Plan - 2021-2024

WWW.UCB.AC.UK 2021–2024 STRATEGIC PLAN 3 2 OUR MISSION, VALUES AND REPUTATION Our 2021–2024 Strategic Plan sets an ambitious agenda for UCB’s future that puts the communities and industries we serve at its heart. This Plan provides an outline for the future direction of the University. It commits to a number of University-wide objectives, establishes how we will achieve them and how we will report and measure our progress. We are building this Plan from a good position, but in a period of radical change for both Further and Higher Education. We continue to be mindful of our mission, to provide opportunity and access to all who have the potential to succeed in education. Having undertaken a vast overhaul of our estate over the last ten years, we are continuing to invest in our Teaching and Learning infrastructure, with digital technologies and innovative ways of learning that are universally accessible being a key priority. We also commit in the Plan to sustainable, socially responsible operations and to ensuring as outstanding a student experience as possible for each member of our varied student bodies. OUR MISSION To promote and provide the opportunity for participation in the learning process by those with the ambition and commitment to succeed and to maintain a learning community that meets the diverse needs of our students, the economy and society at large. OUR CORE VALUES • Our Teaching and Learning will always be industry-led, research-informed and vocational in nature. • The Corporation is deeply committed to fundamental values of equality of opportunity, mutual respect, diversity, integrity and community. • The Corporation governs the University in accordance with the OfS Public Interest Governance Principles and the Nolan Principles of Standards in Public Life. OUR REPUTATION The University is a specialist, globally-connected institution offering vocational education and training within a supportive learning community. There are extensive opportunities for educational progression, ranging from school-leavers and apprentices through to postgraduate students and adult learners. We are dedicated to supporting our students and staff, and providing opportunities for personal and career development in a friendly, inclusive environment. We are the strategic partner of choice for a wide range of employers and educational partners, reflecting a commitment to educational and training excellence, investment and financial stability.