May 2024

Wajeeha's Story

By Wajeeha Rafaqat

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Wajeeha Rafaqat

Marketing Management for Events, Hospitality, and Tourism MA

From books to digital

After completing her English degree and wrapping up an internship, Wajeeha knew she wanted to stay in education and learn more about marketing. She was drawn to the master’s because of its emphasis on practical experience, and the chance to work on real-world projects.

“I started researching where was good to study as I really wanted a mix of marketing experiences across different sectors. This course was perfect, as it allowed me to learn about marketing, management, events, hospitality, and tourism, which I knew would help me when I enter the industry.”

Wajeeha jumped at the chance to a take advantage of the academic expertise and variety of resources at her fingertips, as well as the industry links available in a city such as Birmingham.

"You get to go on fascinating trips that reflect your learning. At a high-end hotel in Birmingham, I met the HR manager who really helped with a Corporate Social Responsibility assignment.

Still unsure of the future, Wajeeha is excited by the doors opened to her through the masters: “I have many options available now. I am looking to go into digital marketing.”

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