Sally Davis

I originally studied patisserie and cake decorating at Cheltenham College, after which I set up and ran a successful bakery and tea rooms in Woodstock.

Following this, I opened The Cake Shop in the Covered Market, Oxford, with a view to concentrating on cake decorating. The business went from strength to strength and soon I opened a second branch in Banbury, and moved to larger premises in Oxford.  We featured regularly on television and in the national press, and even had a visit from King Charles III. 

I love to pass on my knowledge to students of all ages and abilities. Many of the staff that I employed and trained during the 30 years trading have gone on to run their own cake successful cake decorating businesses. I have held cake decorating workshops and evening classes over the years teaching both sugar craft skills and baking. In 2020 I sold The Cake Shop with the aim to concentrate on passing my skills and knowledge to anyone who loves to bake and create sugar works of art.

In September 2023 I was appointed as the lecturer in Cake Decoration and Sugar craft here at the University College Birmingham.

• Level 2 Sugar craft
• Level 2 Cake decoration
• Level 3 Cake decoration and design

• Supporting students in competition work.
• Keeping updated with current industry trends within Cake Decoration and Sugar craft.
• Currently studying for TAQA (Training, Assessing and Quality Assurance) City and guilds certificate.