Rohim Mohammed

With a background in digital marketing and a passion for integrating AI into education, I bring a blend of industry experience and academic expertise to my role. My teaching philosophy emphasises practical application, critical thinking, and innovation. I am dedicated to helping students develop the skills they need to thrive in the evolving digital and AI landscapes.

My professional journey includes my AI and Marketing consulting business -AImplify. I use my experience and knowledge from academia and industry to support individuals, guiding them on leveraging AI and marketing strategies for growth. I also aim to contribute to the academic discourse on AI in higher education, focusing on how these tools can improve teaching and learning outcomes.

I teach a range of Digital Marketing Modules

Teaching Approach: My teaching centres on engaging, interactive experiences that prepare students for real-world challenges. By incorporating live projects, industry tools, and AI-driven solutions, I aim to bridge the gap between theoretical knowledge and professional practice.

My research focuses on the intersection of artificial intelligence and education, particularly how AI can transform teaching methodologies and assessment processes in higher education. I am exploring how AI-driven tools can enhance student learning, streamline academic administration, and contribute to inclusive education practices.

Additionally, I am interested in the ethical implications of AI in educational and marketing contexts and aim to develop frameworks for responsible AI usage in these fields.

Ongoing projects include:

• Authoring a guide for higher education lecturers on using AI in teaching.
• Investigating the impact of AI tools on assessment strategies and student outcomes in marketing education.
• Pursuing a PhD in Artificial Intelligence and its use cases in Higher Education
• Digital Marketing advancements and developments in industry