Richard Behan

I am a Fellow of the Higher Education Academy and an experienced lecturer with expertise in developing industry-relevant tourism and aviation programmes which focus on collaboration, employability, diversity, reflection and independent learning.

I take an active role in following the wider academic community and the major players of both industries to contextualise my teaching with up-to-date industry informed news and guest speakers facilitating employability opportunities for students. I am proud to be a member and sit on the Institute of Travel and Tourism Education and Training Committee who support me in shaping tourism and aviation education with industry practice.

• Industry Live Project
• Global Digital Marketing 
• Digital Media in Tourism
• Global Dynamic Environment
• Corporate Press Relations
• Marketing Communications in Hospitality
• Social Media in Tourism and Aviation

I am committed to engaging in academic research and scholarly activity that contributes to the profile, reputation and operations of the faculty. Scholarly interests include digital marketing strategy, social media marketing, content creation, data-driven marketing analytics disruptive innovation in tourism, managing human factors in aviation, development of health and wellness tourism, regulation of social media and the impact of terrorism on tourism flow patterns.

I represent University College Birmingham on the Education and Training Committee board for the Institute of Travel and Tourism (ITT), and I am an external examiner for the University of Chichester in BSc International Tourism and Hospitality Management.