Leila-Jane Edwards

Leila-Jane's Profile

Job title

Senior Lecturer Events

Academic qualifications

MA, PG Cert, BSc Hons

Telephone

0121 604 1000

Profile

I joined the Events Management teaching team at University College Birmingham in 2008 as a lecturer, and I am currently a final year manager of the BA (Hons) Events Management programme. 

I lead on a number of modules relating to event strategy and project management and I also teach on the masters degree in Global Meetings and Events Management. With nearly 20 years industry experience in the fields of hospitality, tourism and events, I have worked for a variety of public and private sector organisations in the UK. 

Prior to working at University College Birmingham, I worked for Severn Trent Water as an events co-ordinator and business executive, as well as the Walt Disney Company and Disney Cruise Line in America.

Teaching

  • The Events Industry (Level 4)
  • Support Services for Events (Level 4)
  • Live Events Project (Level 5)
  • Project Management for Events (Level 5)
  • Festivals and Events Tourism (Level 6)
  • Event Crisis Strategy (Level 6)
  • International Events Management (Level 7)

Research interests and scholarly activity

My research interests include the use of online technologies for events management; event tourism and crisis management.

External engagements

I liaise with a number of external clients via the Live Events Project including The Prince's Trust, George Coller Memorial Fund, Birmingham Children's and Queen Elizabeth Hospitals and the Railway Children. This important module presents an invaluable, experiential learning opportunity for students.

Students at UCB

Business School

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