Gwyneth's Profile
Job title
Senior Lecturer
Academic qualifications
FdA/BA (Hons) Marketing Management 1st Class, MA Tourism Business Administration, PG Certificate Learning and Teaching in vocational Subjects
Telephone
Profile
I worked in the Finance industry before entering education initially as a part-time student, obtaining a 1st class honours degree in Marketing Management. This was followed by a Master’s degree and teaching qualification.
I began teaching at University College Birmingham in 2006. I am Senior Lecturer in Marketing and Programme Manager for Marketing and Digital Marketing undergraduate programmes.
Teaching
Psychological Approaches to Marketing Communications and other marketing modules.
Research interests and scholarly activity
Students' reading habits and cultural reference points - causes and consequences.
