George's Profile
Job title
Lecturer in Sports Management
Academic qualifications
BSc (Hons) Sports Science with Management, Loughborough University
Telephone
Profile
I entered academia after eight years of experience in the sports sector, working for and with stakeholders in the industry, and covering various roles such as club development, physical activity development, marketing and communications, project management and events management.
Throughout my sports development career I have worked for a local authority, county active partnerships, and several national governing bodies of sport. I have also been involved in projects with sport England, leisure centres, higher education establishments, schools and sports clubs, among others.
Teaching
- Level 6 Year Tutor
- Finance & Economics of Sport - L4
- Football & Contemporary Issues - L4
- CWG2022 - L5
- The Global Football Industry - L5
- Investigative Journalism - L5
- Sports Management Project - L6
- Strategic Sports Event Management - L6
Research interests and scholarly activity
Research interests include:
- Development of grass-roots sport and breaking down participation barriers.
- Domestic and international sports economics and policy.
- Exploring cultural differences in sports participation habits and their underlying reasons.
- Sociology of deviance in sport, including doping, violence, match fixing, cheating.
