Industry collaboration

Marketing lecturer Faiza Khan emphasised the importance of strong engagement with potential employers, saying: “the University’s collaboration with industry helps to give students firsthand experience of marketing in a professional environment. It gives them a good idea of what works and what does not in the sector and provides invaluable work experience for the CVs of both home and international students alike.”

She said the competition would give students a differential advantage when they start looking for employment in the sector.

“Two of the degree modules this year feature work with real-world clients," she said. "This competition is a really a nice way to continue that theme; to give them a better student experience and to develop those important practical skills – it is a challenge, but also an opportunity.”

Maria highlighted the importance of choosing the University for their collaboration: “Through our CEO, Lindi Mngaza, we’ve had a connection with the University for a while. One of our account managers did his degree at the University and went on to an internship and then employment with us. We mean it when we say we’re looking for new, young talent – we really believe it, and we believe in the students here.”