October 2024

Digital T-level students support racial empowerment on Birmingham placement   

By Melanie Hall

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Digital T-level students at University College Birmingham have been supporting racial empowerment through a placement with city-based Girl Grind UK.

The students clocked up invaluable real-life work experience working in the marketing department of the organisation, which empowers Black, Asian and non-majority ethnic women, girls and non-binary individuals at crucial stages in their personal and professional development.

Bethan Havard, employability tutor for computing and digital college work placements, said T-level students had to complete a 45-day placement as part of their course and Girl Grind UK was the perfect partner.

“We wanted our digital students to get work experience in non-digital businesses,” she said. “Girl Grind UK is a non-digital business, but they have a strong use of digital and are constantly looking at ways in which they can harness the power of digital to improve the organisation.

“We also wanted to support a business with an equality, diversity and inclusion agenda and which was close to University College Birmingham.

“It was fantastic for the students to use the skills they are learning on their course and bring fresh ideas, while supporting an organisation that is fiercely committed to investing in the aspirations of our community, providing them with the tools to break barriers and reach their potential.”

Feizo Salad, who has just started her second year on the Digital Production Design and Development T-level, was involved in everything from content creation and editing, campaign building to rendering and data collection in her role as a marketing data analyst. This year, she is involved in an AI/metaverse innovation steering group.

She said: "During my first year placement, I had the opportunity to apply the analytical and digital skills I learned throughout my course to real-world challenges.

"I was involved in gathering and interpreting data to guide marketing strategies, optimise campaigns, and support decision-making within the marketing department. Working with a team so committed to empowering women and non-binary individuals from diverse backgrounds has been inspiring, and it gave me invaluable insights into how data can drive meaningful change in non-profit organisations.

"This experience has not only helped me grow professionally, but it’s also shown me the importance of inclusive marketing."

Madiha Mehmood, Director of Marketing and Communications for Girl Grind UK and placement supervisor, said: “At Girl Grind UK, we are on a mission to empower marginalized voices and promote visibility within the arts sector.

"Our work spans innovative campaigns, creative collaborations, and community-focused projects that challenge societal norms and create opportunities for underrepresented groups. Driven by values that are bold, courageous, free, and honest, we strive to break barriers and foster authentic expression.

"Placement students like Feizo are integral to this work. They bring fresh perspectives, cutting-edge digital production skills, and a willingness to push boundaries. Their contributions not only reflect our core values but also help us make a tangible impact in the arts, ensuring our work continues to be disruptive, inclusive, and inspiring."

T-levels are Level 3 qualifications for 16-19-year-olds that are the equivalent of studying three A-levels. T-level placements are typically made up of two days per week during term time over the two-year course.

In general, T-Level digital placements can include experiences in areas such as IT technical issue resolution, website design and maintenance, app development, games design, data analysis and management, networking, cyber security and CRM systems.

They might also get involved in programming and coding, software, technical trends e.g. AI, 3D printing, planning digital projects and working with digital environments (physical, network, virtual, cloud).

Other example of University College Birmingham’s T-level digital placements in non-digital businesses include West Midlands Transport Police, who are providing a digital placement focusing on data management and analysis.

Others include a furniture and soft furnishing company, which is providing a website development and e-commerce placement, and a solar panel company working with students on programming to create an application on their website.

Benefits of placements to employers include gaining young, fresh insight, developing a pipeline of talent that can fill entry-level positions, enabling existing staff to gain supervisory and mentoring experience and tapping into cost-effective recruitment as the placements are unpaid.

“It also helps with businesses’ corporate social responsibility, enabling them to give back to their local community by developing the skills of the future workforce,” said Bethan.

Could you take on a T-level student?

Taking on a T-level student for an industry placement is open to all businesses of all sizes based in the WMCA or Birmingham.

This includes start-ups and well-established businesses and those of all sizes from micro to large.

Please get in touch with the relevant placement tutor:

T-level placement contacts

Find out more about our T-levels, A-levels and college courses.

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