SPORTS MANAGEMENT

You will be provided with the unique opportunity to investigate the rationale behind sport as a tourist endeavour, with a particular focus on Birmingham's 788 million pound investment in the Commonwealth Games 2022. In doing so, you will examine the relationship between sporting event and tourism development, an overview of the typical sport tourist and the perceived impacts associated with hosting prestigious events. This module is an experiential focus on regeneration and rejuvenation.

You will develop a digital marketing understanding and be able to apply this to a 'real world' sporting organisation. This module will provide you with the in-depth knowledge of the impact digital marketing campaigns have on the consumer and how to use data to implement content at the right time and to the right people. Live exposure to the sporting sector will play a significant part in this module offering the student the opportunity to engage with marketers and enrich their learning experience.

You will be provided the skills and knowledge required in areas of sport investigation through research, from collating data to statistical analyses to dig deeper and draw attention to matters that may otherwise be unobserved. This module is a journey of research exploration in the field of sport.

Human resource issues, both nationally and internationally, impact on all sports organisations regardless of their size, therefore, you will learn about corporate HR situations and how to resolve them. You will also appreciate the importance of good leadership and the role of the line manager in engaging and developing creativity in people.

You will gain valuable work experience on a 48 week work placement. This is an exciting opportunity to put what you have learned into practice, broaden your experience and demonstrate your abilities to potential employers.

In an ever-changing and challenging business environment, strong leadership is vital to business success. To become adept in such changing times, individuals need to develop personal leadership skills. Initially, the module introduces contemporary theories and models underpinning leadership. From this, students will be given an opportunity to develop personal leadership skills, including coaching, mentoring and communication. The module will also enable students to reflect on prior and existing leadership experience, work through case studies, business insights and engage in critical dialogue with others to develop their own leadership skills.

You will develop a broader understanding of the fastest growing sport on the planet - eSports - and use this knowledge to apply strategic marketing concepts in real industry situations. This module will provide you with an in-depth knowledge of how to use your understanding of digital and traditional marketing concepts and apply these strategically to the world of eSports. You will analyse major eSports events and tournaments and use your knowledge of the eSports eco-system to present solutions to live case study scenarios.

In this module you will apply the research skills and knowledge acquired at Level 4 to provide a critical judgement of the literature under review regarding its value, quality and contribution to theory and practical application or provide a new perspective from which to view an individual research concern in the field of sport.

You will be provided the unique opportunity to apply management project skills to a real case study where you will follow the phases and guidelines for project management. You will be involved with the project management process at all stages culminating towards a timely and budgeted outcome. In doing so, you will focus on developing strategies to ensure a successful outcome.